Fresca Italia vs Columbus · Bay Area shelf head-to-head
Fresca Italia and Columbus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus carries more Brand PowerColumbus is in more Bay Area grocersColumbus fields the deeper lineupFresca Italia sits further up the premium end
Fresca Italia
Columbus
22
brand power
60
5
products
40
3
categories
6
4
grocers
16
$4.04
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresca Italia▭ Columbus
Distribution · 30% of score17·67
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresca Italia
only Columbus
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresca Italia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresca Italia · Columbus
