Frigo vs Kerrygold · Bay Area shelf head-to-head
Frigo and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineupKerrygold sits further up the premium end
Frigo
Kerrygold
25
brand power
63
8
products
39
2
categories
5
4
subcategories
9
3
grocers
20
$7.55
avg price
$9.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frigo▭ Kerrygold
Distribution · 30% of score13·83
F
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frigo
only Kerrygold
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Frigo · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frigo · Kerrygold
