From The Fields’ vs Kind · Bay Area shelf head-to-head
From The Fields’ and Kind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineup
From The Fields’
Kind
45
brand power
65
24
products
91
7
categories
5
9
subcategories
5
9
grocers
17
$1.05
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ From The Fields’▭ Kind
Distribution · 30% of score38·71
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only From The Fields’
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only From The Fields’ · 2
only Kind · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: From The Fields’ · Kind
