From The Ground Up vs Field Day · Bay Area shelf head-to-head
From The Ground Up and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineupFrom The Ground Up sits further up the premium end
From The Ground Up
Field Day
29
brand power
58
10
products
120
3
categories
42
7
grocers
12
$1.28
price per oz
40.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ From The Ground Up▭ Field Day
Distribution · 30% of score29·50
F
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only From The Ground Up · 2
only Field Day · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: From The Ground Up · Field Day
