Fruit Riot vs Goodpop · Bay Area shelf head-to-head
Fruit Riot and Goodpop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodpop carries more Brand PowerGoodpop is in more Bay Area grocersGoodpop fields the deeper lineupGoodpop sits further up the premium end
Fruit Riot
Goodpop
32
brand power
58
8
products
31
3
categories
7
6
grocers
18
$7.53
avg price
$8.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fruit Riot▭ Goodpop
Distribution · 30% of score25·75
F
carried in 6 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruit Riot
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruit Riot · Goodpop
