Full Circle vs Rosarita · Bay Area shelf head-to-head
Full Circle and Rosarita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rosarita carries more Brand PowerRosarita is in more Bay Area grocersFull Circle fields the deeper lineup
Full Circle
Rosarita
23
brand power
39
74
products
20
29
categories
2
36
subcategories
3
3
grocers
13
$5.97
avg price
$4.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Circle▭ Rosarita
Distribution · 30% of score13·54
R
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces5 vs 1 SKUs
only Full Circle
only Rosarita
no top category Full Circle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Full Circle · 0
no exclusive doors — everywhere Full Circle is, Rosarita is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Circle · Rosarita