Full Moon vs Blue Buffalo · Bay Area shelf head-to-head
Full Moon and Blue Buffalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineup
Full Moon
Blue Buffalo
27
brand power
52
14
products
71
2
categories
3
2
subcategories
5
2
grocers
10
$20.24
avg price
$20.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Moon▭ Blue Buffalo
Distribution · 30% of score8·42
F
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Full Moon
no top category Blue Buffalo doesn’t also play in.
only Blue Buffalo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Full Moon · 0
no exclusive doors — everywhere Full Moon is, Blue Buffalo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Moon · Blue Buffalo