Garofalo vs Pagasa · Bay Area shelf head-to-head
Garofalo and Pagasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Garofalo carries more Brand PowerGarofalo is in more Bay Area grocersGarofalo fields the deeper lineup
Garofalo
Pagasa
41
brand power
0
28
products
6
4
categories
1
17
subcategories
4
10
grocers
2
$5.59
avg price
$2.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Garofalo▭ Pagasa
Distribution · 30% of score42·8
P
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score90·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Garofalo
only Pagasa
no top category Garofalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Garofalo · 8
only Pagasa · 0
no exclusive doors — everywhere Pagasa is, Garofalo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Garofalo · Pagasa