Gefen vs Hafner · Bay Area shelf head-to-head
Gefen and Hafner, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gefen carries more Brand PowerGefen is in more Bay Area grocersGefen fields the deeper lineup
Gefen
Hafner
38
brand power
9
13
products
2
9
categories
1
7
grocers
1
$6.45
avg price
$9.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gefen▭ Hafner
Distribution · 30% of score29·4
G
H
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hafner
no top category Gefen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gefen · 6
only Hafner · 0
no exclusive doors — everywhere Hafner is, Gefen is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gefen · Hafner