General Mills vs Nature's Path · Bay Area shelf head-to-head
General Mills and Nature's Path, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineup
General Mills
Nature's Path
53
brand power
69
51
products
83
4
categories
9
14
grocers
20
70.4¢
price per oz
57.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ General Mills▭ Nature's Path
Distribution · 30% of score58·83
carried in 14 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only General Mills
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only General Mills · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: General Mills · Nature's Path
