Genova Delicatessen vs Stouffer's · Bay Area shelf head-to-head
Genova Delicatessen and Stouffer's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stouffer's carries more Brand PowerStouffer's is in more Bay Area grocersStouffer's fields the deeper lineup
Genova Delicatessen
Stouffer's
25
brand power
52
10
products
68
4
categories
5
6
subcategories
8
6
grocers
10
$12.28
avg price
$7.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Genova Delicatessen▭ Stouffer's
Distribution · 30% of score25·42
G
S
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score57·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Genova Delicatessen
only Stouffer's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Genova Delicatessen · 0
no exclusive doors — everywhere Genova Delicatessen is, Stouffer's is too.
only Stouffer's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Genova Delicatessen · Stouffer's
