Genova vs Tonnino · Bay Area shelf head-to-head
Genova and Tonnino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tonnino carries more Brand PowerTonnino fields the deeper lineupTonnino sits further up the premium end
Genova
Tonnino
38
brand power
43
11
products
17
4
categories
2
5
subcategories
2
14
grocers
14
$1.09
price per oz
$1.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Genova▭ Tonnino
Distribution · 30% of score58·58
carried in 14 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Genova
only Tonnino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Genova · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Genova · Tonnino
