Gerber vs Nurture Life · Bay Area shelf head-to-head
Gerber and Nurture Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gerber carries more Brand PowerGerber is in more Bay Area grocersGerber fields the deeper lineup
Gerber
Nurture Life
45
brand power
17
50
products
4
5
categories
3
6
subcategories
3
7
grocers
1
$2.73
avg price
$7.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gerber▭ Nurture Life
Distribution · 30% of score29·4
G
N
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score98·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nurture Life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gerber · 7
only Nurture Life · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gerber · Nurture Life