Ghirardelli vs Lily's · Bay Area shelf head-to-head
Ghirardelli and Lily's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineupLily's sits further up the premium end
Ghirardelli
Lily's
67
brand power
48
69
products
28
7
categories
5
9
subcategories
6
19
grocers
14
$1.47
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghirardelli▭ Lily's
Distribution · 30% of score79·58
carried in 19 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy36 vs 21 SKUs
1% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ghirardelli · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghirardelli · Lily's
