Gina's Pesto vs Gotham Greens · Bay Area shelf head-to-head
Gina's Pesto and Gotham Greens, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gotham Greens carries more Brand PowerGina's Pesto is in more Bay Area grocersGotham Greens fields the deeper lineup
Gina's Pesto
Gotham Greens
22
brand power
40
2
products
12
1
categories
5
8
grocers
5
$1.58
price per oz
$1.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gina's Pesto▭ Gotham Greens
Distribution · 30% of score33·21
G
G
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gina's Pesto
no top category Gotham Greens doesn’t also play in.
only Gotham Greens
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gina's Pesto · 5
only Gotham Greens · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gina's Pesto · Gotham Greens