Gingrass Smoked vs Acme Smoked Fish · Bay Area shelf head-to-head
Gingrass Smoked and Acme Smoked Fish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Smoked Fish carries more Brand PowerAcme Smoked Fish is in more Bay Area grocersAcme Smoked Fish fields the deeper lineupGingrass Smoked sits further up the premium end
Gingrass Smoked
Acme Smoked Fish
20
brand power
39
3
products
13
2
categories
4
2
subcategories
5
5
grocers
11
$3.63
price per oz
$2.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gingrass Smoked▭ Acme Smoked Fish
Distribution · 30% of score21·46
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gingrass Smoked
no top category Acme Smoked Fish doesn’t also play in.
only Acme Smoked Fish
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gingrass Smoked · 1
only Acme Smoked Fish · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gingrass Smoked · Acme Smoked Fish
