Gingrass Smoked vs Blue Hill Bay · Bay Area shelf head-to-head
Gingrass Smoked and Blue Hill Bay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Hill Bay carries more Brand PowerBlue Hill Bay is in more Bay Area grocersBlue Hill Bay fields the deeper lineupGingrass Smoked sits further up the premium end
Gingrass Smoked
Blue Hill Bay
20
brand power
34
3
products
7
2
categories
4
5
grocers
12
$3.63
price per oz
$2.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gingrass Smoked▭ Blue Hill Bay
Distribution · 30% of score21·50
B
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gingrass Smoked
no top category Blue Hill Bay doesn’t also play in.
only Blue Hill Bay
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gingrass Smoked · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gingrass Smoked · Blue Hill Bay