Gingrass Smoked vs Fishwife · Bay Area shelf head-to-head
Gingrass Smoked and Fishwife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersFishwife fields the deeper lineup
Gingrass Smoked
Fishwife
20
brand power
54
3
products
28
2
categories
3
2
subcategories
6
5
grocers
15
$3.63
price per oz
$3.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gingrass Smoked▭ Fishwife
Distribution · 30% of score21·63
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gingrass Smoked
only Fishwife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gingrass Smoked · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gingrass Smoked · Fishwife
