Giovanni vs Shikai · Bay Area shelf head-to-head
Giovanni and Shikai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giovanni fields the deeper lineupShikai sits further up the premium end
Giovanni
Shikai
47
brand power
47
50
products
40
4
categories
5
11
subcategories
9
4
grocers
4
$1.26
price per fl oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giovanni▭ Shikai
Distribution · 30% of score17·17
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care1 vs 18 SKUs
only Giovanni
only Shikai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Giovanni · 1
only Shikai · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giovanni · Shikai
