Girl Meets Dirt vs Smucker's · Bay Area shelf head-to-head
Girl Meets Dirt and Smucker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersGirl Meets Dirt fields the deeper lineupGirl Meets Dirt sits further up the premium end
Girl Meets Dirt
Smucker's
38
brand power
65
57
products
50
3
categories
3
4
subcategories
7
3
grocers
15
$2.38
price per oz
49.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Girl Meets Dirt▭ Smucker's
Distribution · 30% of score13·63
G
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Girl Meets Dirt
only Smucker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Girl Meets Dirt · 0
no exclusive doors — everywhere Girl Meets Dirt is, Smucker's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Girl Meets Dirt · Smucker's