Giuliano vs Mazzetti L'originale · Bay Area shelf head-to-head
Giuliano and Mazzetti L'originale, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersGiuliano fields the deeper lineup
Giuliano
Mazzetti L'originale
56
brand power
14
22
products
4
9
categories
1
11
subcategories
1
14
grocers
2
$15.20
avg price
$14.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giuliano▭ Mazzetti L'originale
Distribution · 30% of score58·8
M
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Giuliano
only Mazzetti L'originale
no top category Giuliano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giuliano · Mazzetti L'originale