Giuseppe Giusti vs Giuliano · Bay Area shelf head-to-head
Giuseppe Giusti and Giuliano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersGiuliano fields the deeper lineupGiuseppe Giusti sits further up the premium end
Giuseppe Giusti
Giuliano
37
brand power
56
15
products
22
1
categories
9
2
subcategories
11
13
grocers
14
$2.43
price per fl oz
95.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giuseppe Giusti▭ Giuliano
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Giuseppe Giusti
no top category Giuliano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Giuseppe Giusti · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giuseppe Giusti · Giuliano
