Go Raw vs Natursource · Bay Area shelf head-to-head
Go Raw and Natursource, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Go Raw carries more Brand PowerGo Raw is in more Bay Area grocersGo Raw fields the deeper lineup
Go Raw
Natursource
51
brand power
29
21
products
3
7
categories
1
8
subcategories
1
13
grocers
2
$9.37
avg price
$6.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Go Raw▭ Natursource
Distribution · 30% of score54·8
N
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score83·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natursource
no top category Go Raw doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Go Raw · Natursource
