Gogo Squeez vs Mott's · Bay Area shelf head-to-head
Gogo Squeez and Mott's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gogo Squeez carries more Brand PowerGogo Squeez is in more Bay Area grocersGogo Squeez fields the deeper lineupGogo Squeez sits further up the premium end
Gogo Squeez
Mott's
57
brand power
44
26
products
22
6
categories
4
15
grocers
11
42.6¢
price per oz
23.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gogo Squeez▭ Mott's
Distribution · 30% of score63·46
G
carried in 15 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gogo Squeez
only Mott's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gogo Squeez · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gogo Squeez · Mott's
