Gold Medal vs Central Milling Company · Bay Area shelf head-to-head
Gold Medal and Central Milling Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gold Medal is in more Bay Area grocersCentral Milling Company sits further up the premium end
Gold Medal
Central Milling Company
34
brand power
33
10
products
11
3
categories
3
4
subcategories
7
11
grocers
3
11.6¢
price per oz
14.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gold Medal▭ Central Milling Company
Distribution · 30% of score46·13
G
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 3 SKUs
G
<1% of shelf
only Gold Medal
only Central Milling Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gold Medal · Central Milling Company
