Good Culture vs Green Valley Creamery · Bay Area shelf head-to-head
Good Culture and Green Valley Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Green Valley Creamery is in more Bay Area grocersGreen Valley Creamery fields the deeper lineupGood Culture sits further up the premium end
Good Culture
Green Valley Creamery
47
brand power
49
11
products
22
4
categories
7
4
subcategories
13
13
grocers
14
54.5¢
price per oz
53.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Culture▭ Green Valley Creamery
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese1 vs 7 SKUs
<1% of shelf
only Good Culture
only Green Valley Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Culture · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Culture · Green Valley Creamery
