Good Good vs Nutella · Bay Area shelf head-to-head
Good Good and Nutella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutella is in more Bay Area grocersGood Good fields the deeper lineup
Good Good
Nutella
40
brand power
42
35
products
13
3
categories
4
4
subcategories
6
9
grocers
14
69.6¢
price per oz
94.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Good▭ Nutella
Distribution · 30% of score38·58
G
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Good · 2
only Nutella · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Good · Nutella