Good Planet vs Boar's Head · Bay Area shelf head-to-head
Good Planet and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineup
Good Planet
Boar's Head
9
brand power
58
2
products
173
1
categories
20
2
subcategories
49
1
grocers
10
$8.29
avg price
$7.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Planet▭ Boar's Head
Distribution · 30% of score4·42
G
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Planet
no top category Boar's Head doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Planet · 0
no exclusive doors — everywhere Good Planet is, Boar's Head is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Planet · Boar's Head