Good Plenty vs Dsd Merchandisers · Bay Area shelf head-to-head
Good Plenty and Dsd Merchandisers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerGood Plenty is in more Bay Area grocersDsd Merchandisers fields the deeper lineupGood Plenty sits further up the premium end
Good Plenty
Dsd Merchandisers
15
brand power
49
3
products
61
2
categories
11
2
subcategories
27
5
grocers
4
60.7¢
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Plenty▭ Dsd Merchandisers
Distribution · 30% of score21·17
G
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Plenty
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Plenty · 3
only Dsd Merchandisers · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Plenty · Dsd Merchandisers