Goodpop vs Jolly Llama · Bay Area shelf head-to-head
Goodpop and Jolly Llama, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodpop carries more Brand PowerGoodpop is in more Bay Area grocersGoodpop fields the deeper lineup
Goodpop
Jolly Llama
58
brand power
29
31
products
8
7
categories
3
18
grocers
5
73.9¢
price per fl oz
54.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodpop▭ Jolly Llama
Distribution · 30% of score75·21
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts1 vs 1 SKUs
1% of shelf
only Goodpop
only Jolly Llama
no top category Goodpop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodpop · Jolly Llama
