Goodpop vs Popsicle · Bay Area shelf head-to-head
Goodpop and Popsicle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodpop carries more Brand PowerGoodpop is in more Bay Area grocersGoodpop fields the deeper lineupGoodpop sits further up the premium end
Goodpop
Popsicle
58
brand power
39
31
products
13
7
categories
1
18
grocers
9
$8.48
avg price
$9.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodpop▭ Popsicle
Distribution · 30% of score75·38
P
carried in 18 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popsicle
no top category Goodpop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodpop · Popsicle
