Grain Trust vs Innovasian · Bay Area shelf head-to-head
Grain Trust and Innovasian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grain Trust is in more Bay Area grocersInnovasian fields the deeper lineup
Grain Trust
Innovasian
33
brand power
34
8
products
12
3
categories
4
11
grocers
6
29.2¢
price per oz
59.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grain Trust▭ Innovasian
Distribution · 30% of score46·25
I
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grain Trust
only Innovasian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grain Trust · Innovasian