Graza vs California Olive Ranch · Bay Area shelf head-to-head
Graza and California Olive Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerCalifornia Olive Ranch is in more Bay Area grocersGraza fields the deeper lineupCalifornia Olive Ranch sits further up the premium end
Graza
California Olive Ranch
57
brand power
51
23
products
20
4
categories
2
6
subcategories
3
18
grocers
19
93.2¢
price per fl oz
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graza▭ California Olive Ranch
Distribution · 30% of score75·79
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graza
only California Olive Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graza · California Olive Ranch
