Graza vs Olive Truck · Bay Area shelf head-to-head
Graza and Olive Truck, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineupOlive Truck sits further up the premium end
Graza
Olive Truck
57
brand power
14
23
products
4
4
categories
1
6
subcategories
1
18
grocers
5
93.2¢
price per fl oz
$2.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graza▭ Olive Truck
Distribution · 30% of score75·21
O
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score85·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graza
only Olive Truck
no top category Graza doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graza · Olive Truck