Graza vs Pompeian · Bay Area shelf head-to-head
Graza and Pompeian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineup
Graza
Pompeian
57
brand power
25
23
products
9
4
categories
2
6
subcategories
4
18
grocers
5
$16.74
avg price
$14.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graza▭ Pompeian
Distribution · 30% of score75·21
P
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score85·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments4 vs 1 SKUs
<1% of shelf
only Pompeian
no top category Graza doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graza · Pompeian
