Graza vs Simpli · Bay Area shelf head-to-head
Graza and Simpli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineupSimpli sits further up the premium end
Graza
Simpli
57
brand power
44
23
products
15
4
categories
5
6
subcategories
8
18
grocers
8
$1.95
price per oz
83.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graza▭ Simpli
Distribution · 30% of score75·33
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graza
only Simpli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Graza · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graza · Simpli
