Graza vs Yiayia And Friends · Bay Area shelf head-to-head
Graza and Yiayia And Friends, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineupYiayia And Friends sits further up the premium end
Graza
Yiayia And Friends
57
brand power
15
23
products
4
4
categories
2
6
subcategories
2
18
grocers
1
$16.74
avg price
$34.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graza▭ Yiayia And Friends
Distribution · 30% of score75·4
Y
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graza
only Yiayia And Friends
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graza · Yiayia And Friends