Graze vs Planters · Bay Area shelf head-to-head
Graze and Planters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Planters carries more Brand PowerPlanters is in more Bay Area grocersPlanters fields the deeper lineupGraze sits further up the premium end
Graze
Planters
15
brand power
42
3
products
28
3
categories
4
3
subcategories
7
1
grocers
9
$3.09
avg price
$7.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graze▭ Planters
Distribution · 30% of score4·38
G
P
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graze
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Graze · 0
no exclusive doors — everywhere Graze is, Planters is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graze · Planters