Guru vs Just Ingredients · Bay Area shelf head-to-head
Guru and Just Ingredients, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guru is in more Bay Area grocers
Guru
Just Ingredients
35
brand power
34
13
products
13
2
categories
7
6
grocers
2
$3.59
avg price
$5.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guru▭ Just Ingredients
Distribution · 30% of score25·8
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guru
only Just Ingredients
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Guru · 5
only Just Ingredients · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guru · Just Ingredients
