Gustus Vitae vs Oaktown Spice Shop · Bay Area shelf head-to-head
Gustus Vitae and Oaktown Spice Shop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gustus Vitae fields the deeper lineupOaktown Spice Shop sits further up the premium end
Gustus Vitae
Oaktown Spice Shop
42
brand power
45
209
products
39
5
categories
6
7
subcategories
22
2
grocers
2
$4.25
price per oz
$7.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gustus Vitae▭ Oaktown Spice Shop
Distribution · 30% of score8·8
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gustus Vitae
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gustus Vitae · 1
only Oaktown Spice Shop · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gustus Vitae · Oaktown Spice Shop
