Guy Fieri's Flavortown vs Kikkoman · Bay Area shelf head-to-head
Guy Fieri's Flavortown and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineup
Guy Fieri's Flavortown
Kikkoman
16
brand power
64
3
products
66
2
categories
9
2
subcategories
16
4
grocers
18
$7.55
avg price
$5.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guy Fieri's Flavortown▭ Kikkoman
Distribution · 30% of score17·75
G
carried in 4 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guy Fieri's Flavortown
no top category Kikkoman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Guy Fieri's Flavortown · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guy Fieri's Flavortown · Kikkoman