Hafner vs Gefen · Bay Area shelf head-to-head
Hafner and Gefen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gefen carries more Brand PowerGefen is in more Bay Area grocersGefen fields the deeper lineup
Hafner
Gefen
9
brand power
38
2
products
13
1
categories
9
1
grocers
7
$9.19
avg price
$6.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hafner▭ Gefen
Distribution · 30% of score4·29
H
G
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hafner
no top category Gefen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hafner · 0
no exclusive doors — everywhere Hafner is, Gefen is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hafner · Gefen