Happy Moose Juice vs Voila · Bay Area shelf head-to-head
Happy Moose Juice and Voila, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Moose Juice is in more Bay Area grocersHappy Moose Juice sits further up the premium end
Happy Moose Juice
Voila
38
brand power
41
36
products
35
2
categories
3
5
subcategories
11
6
grocers
5
$1.43
price per fl oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Moose Juice▭ Voila
Distribution · 30% of score25·21
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Happy Moose Juice
only Voila
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Happy Moose Juice · 3
only Voila · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Moose Juice · Voila
