Hatch vs La Preferida · Bay Area shelf head-to-head
Hatch and La Preferida, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hatch carries more Brand PowerHatch is in more Bay Area grocersHatch fields the deeper lineupLa Preferida sits further up the premium end
Hatch
La Preferida
44
brand power
29
14
products
10
3
categories
4
5
subcategories
7
15
grocers
9
48.7¢
price per oz
37.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hatch▭ La Preferida
Distribution · 30% of score63·38
L
carried in 15 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces6 vs 2 SKUs
only Hatch
only La Preferida
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hatch · La Preferida
