Hawaii Selection vs Hawaiian Sun · Bay Area shelf head-to-head
Hawaii Selection and Hawaiian Sun, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hawaiian Sun carries more Brand PowerHawaiian Sun is in more Bay Area grocersHawaiian Sun fields the deeper lineup
Hawaii Selection
Hawaiian Sun
15
brand power
39
3
products
23
2
categories
6
1
grocers
2
$10.06
avg price
$5.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hawaii Selection▭ Hawaiian Sun
Distribution · 30% of score4·8
H
H
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hawaii Selection
only Hawaiian Sun
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hawaii Selection · 0
no exclusive doors — everywhere Hawaii Selection is, Hawaiian Sun is too.
only Hawaiian Sun · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hawaii Selection · Hawaiian Sun
