Hawaii Selection vs Krusteaz · Bay Area shelf head-to-head
Hawaii Selection and Krusteaz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Krusteaz carries more Brand PowerKrusteaz is in more Bay Area grocersKrusteaz fields the deeper lineup
Hawaii Selection
Krusteaz
15
brand power
46
3
products
22
2
categories
6
1
grocers
11
$10.06
avg price
$5.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hawaii Selection▭ Krusteaz
Distribution · 30% of score4·46
H
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hawaii Selection
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hawaii Selection · 0
no exclusive doors — everywhere Hawaii Selection is, Krusteaz is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hawaii Selection · Krusteaz
