Heart & Harvest vs Divina · Bay Area shelf head-to-head
Heart & Harvest and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Heart & Harvest
Divina
0
brand power
69
3
products
77
2
categories
14
1
grocers
20
$10.09
avg price
$8.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heart & Harvest▭ Divina
Distribution · 30% of score4·83
H
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heart & Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Heart & Harvest · 0
no exclusive doors — everywhere Heart & Harvest is, Divina is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heart & Harvest · Divina