Heavenly Organics vs Hummingbird · Bay Area shelf head-to-head
Heavenly Organics and Hummingbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hummingbird carries more Brand PowerHeavenly Organics is in more Bay Area grocersHummingbird fields the deeper lineupHummingbird sits further up the premium end
Heavenly Organics
Hummingbird
23
brand power
39
11
products
25
2
categories
6
2
subcategories
13
9
grocers
4
81.3¢
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heavenly Organics▭ Hummingbird
Distribution · 30% of score38·17
H
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heavenly Organics
no top category Hummingbird doesn’t also play in.
only Hummingbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Heavenly Organics · 6
only Hummingbird · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heavenly Organics · Hummingbird
