Heinz vs Legal Sea Foods · Bay Area shelf head-to-head
Heinz and Legal Sea Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz carries more Brand PowerHeinz is in more Bay Area grocersHeinz fields the deeper lineup
Heinz
Legal Sea Foods
58
brand power
0
42
products
6
5
categories
3
13
subcategories
6
16
grocers
2
$6.60
avg price
$9.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heinz▭ Legal Sea Foods
Distribution · 30% of score67·8
L
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heinz
only Legal Sea Foods
no top category Heinz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heinz · Legal Sea Foods