Heinz vs Little Apple Treats · Bay Area shelf head-to-head
Heinz and Little Apple Treats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz carries more Brand PowerHeinz is in more Bay Area grocersHeinz fields the deeper lineupLittle Apple Treats sits further up the premium end
Heinz
Little Apple Treats
58
brand power
14
42
products
6
5
categories
4
13
subcategories
4
16
grocers
2
28.1¢
price per fl oz
$2.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heinz▭ Little Apple Treats
Distribution · 30% of score67·8
L
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Apple Treats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heinz · Little Apple Treats
